Her Half-Assed Effort Detector and Its Origins

If you're gonna love me boy,

Love me like you mean it.

–kelsea ballerini


Her Half-Assed Effort Detector (And its Origin)

Every married woman has a Half-Assed Effort Detector. They can smell passive and uninspired from a mile away. It’s like a superpower.

You understand why, of course.

It’s because they know exactly what “All-in!” looks like.


Your wife saw it up close when you courted her.

She’s seen your best. She knows what you’re capable of. You taught her what it feels like to be chosen, to be cherished, to be your number one.

Courtship is a man’s way of saying:


  • “This is what I’m promising — more of this.”
  • “This is what you’ll be saying yes to — more of this.”
  • “This is what our marriage will look like — more of this.”
  • “This is what you have a right to expect — more of this.”

Whoops.

It’s the reason my own marriage collapsed. I promised so much but delivered so little.

My brothers ...

We don’t do half-assed at the gym.

We don’t do half-assed at work.

We don’t do half-assed with our hobbies or favorite sports teams.

Yet we label our wives “over-reactive” and “impossible to please” when they refuse to eat our leftovers.

It might be why there’s an undercurrent of resentment running through your home.

It might be why she nags and complains.

And you thought “I’m sick of picking up your dirty socks!” was about socks.

Not even close.

Let me translate:

“You tricked me! You promised me your best! This is not your best!”

Not even close.

Modern courtship and the fall of civilization

Therein lies the crime of modern courtship:

The goal is to get the girl.

It’s not even to learn how to love and cherish the girl.

It’s to get her to say yes.

We’re good at going all-in when it means getting a woman to say yes.

But imagine if the goal of courtship was to learn and grow and become a better man. The kind of man the girl would keep saying yes to, month after month, year after year.

And imagine if the goal of courtship became the goal of marriage.

Imagine if you continued to evolve.

What kind of marriage would you have?!

What kind of man would you be?!

Decision time

That brings us to the end of this post and the two radically different choices you're faced with:


  1. DO NOTHING – Continue to commit fraud in your marriage and join your wife on the resentment-go-round.
  2. TAKE ACTION – Commence “Courtship 2.0” and replace Idris Elba as The Sexiest Man Alive.

If you'd like help with #2, order Wife Magnet immediately!

Or message me. I offer private coaching to husbands determined to win their wives back.

That's my superpower.


Reignite your sex life! Help for a sexless or sex-starved marriage.

Learn the #1 way husbands
extinguish intimacy without even realizing it (plus bonus chapter!)


Get 2 free chapters
of Wife Magnet

Reignite your sex life! Help for a sexless or sex-starved marriage.

Move your marriage from cold-and-distant to close-and-intimate. I'll teach you how to win her heart back!

Jeff Borkoski. Speaker. Coach. Author of Amazon best-selling book Wife Magnet. Help for sexless and sex-starved marriages. Coaching for men and couples.

About the Author


Jeff is a passionate speaker and coach known for his obsession with helping men build strong and sexy marriages. He's a full-time dad, outdoor enthusiast, and raving fan of all things kombucha. When he's not oversharing on Facebook, you can find him in the mountains, the ocean, or Whole Foods.


Marriage Crisis Coaching

​​​​"He's stepped into the core of a woman." (ELIZABETH NEARY)


"It's like he was in my head the entire time!" (SHANNON RAYMOND)


"Guys, if you want to understand your wife, this is it!" (ANNY RUCH)


To the wife who feels alone in her marriage:

This isn't OK. You're turning into stone. You've had to stop caring when he looks at you, smiles at you, or says something kind. You've had to accept the reality of being invisible so it won't hurt so much.


How much longer can you do this?!


I have great news — Filing for divorce and fracturing your family isn't the only other option. I have a proven strategy to transform your current marriage into one that's sexy, fun, close, and intimate!


Click the button below to learn more.


Subscribe to blog

Have Jeff's latest content delivered straight to your inbox. Bringing sexy back has never been easier.


Contact Jeff

Book Jeff to speak at your next event, ask him a question, or just say hello. He personally responds to each request.


Her Half-Assed Effort Detector and Its Origins

Every married woman has a Half-Assed Effort Detector. They can smell passive and uninspired from a mile away. It’s like a superpower.

You understand why, of course.

It’s because they know exactly what “All-in!” looks like.


Your wife saw it up close when you courted her.

She’s seen your best. She knows what you’re capable of. You taught her what it feels like to be chosen, to be cherished, to be your number one.

Courtship is a man’s way of saying:


  • “This is what I’m promising — more of this.”
  • “This is what you’ll be saying yes to — more of this.”
  • “This is what our marriage will look like — more of this.”
  • “This is what you have a right to expect — more of this.”

Whoops.

It’s the reason my own marriage collapsed. I promised so much but delivered so little.

My brothers ...

We don’t do half-assed at the gym.

We don’t do half-assed at work.

We don’t do half-assed with our hobbies or favorite sports teams.

Yet we label our wives “over-reactive” and “impossible to please” when they refuse to eat our leftovers.

It might be why there’s an undercurrent of resentment running through your home.

It might be why she nags and complains.

And you thought “I’m sick of picking up your dirty socks!” was about socks.

Not even close.

Let me translate:

“You tricked me! You promised me your best! This is not your best!”

Not even close.

Modern courtship and the downfall of civilization

Therein lies the crime of modern courtship:

The goal is to get the girl.

It’s not even to learn how to love and cherish the girl.

It’s to get her to say yes.

We’re good at going all-in when it means getting a woman to say yes.

But imagine if the goal of courtship was to learn and grow and become a better man. The kind of man the girl would keep saying yes to, month after month, year after year.

And imagine if the goal of courtship became the goal of marriage.

Imagine if you continued to evolve.

What kind of marriage would you have?!

What kind of man would you be?!

Decision time

That brings us to the end of this post and the two radically different choices you're faced with:


  1. DO NOTHING – Continue to commit fraud in your marriage and join your wife on the resentment-go-round.
  2. TAKE ACTION – Commence “Courtship 2.0” and replace Idris Elba as The Sexiest Man Alive.

If you'd like help with #2, order Wife Magnet immediately!

Or message me. I offer private coaching to husbands determined to win their wives back.

That's my superpower.



Get 2 free chapters
of Wife Magnet

Move your marriage from cold-and-distant to close-and-intimate. I'll teach you how to win her heart back!

Jeff Borkoski. Speaker. Coach. Author of Amazon best-selling book Wife Magnet. Help for sexless and sex-starved marriages. Coaching for men and couples.

About the Author


Jeff is a passionate speaker and coach known for his obsession with helping men build strong and sexy marriages. He's a full-time dad, outdoor enthusiast, and raving fan of all things kombucha. When he's not oversharing on Facebook, you can find him in the mountains, the ocean, or Whole Foods.


Marriage Crisis Coaching


Subscribe to blog

Have Jeff's latest content delivered straight to your inbox. Bringing sexy back has never been easier.

​​​​"He's stepped into the core of a woman." (ELIZABETH NEARY)


"It's like he was in my head the entire time!" (SHANNON RAYMOND)


"Guys, if you want to understand your wife, this is it!" (ANNY RUCH)


To the wife who feels alone in her marriage:

This isn't OK. You're turning into stone. You've had to stop caring when he looks at you, smiles at you, or says something kind. You've had to accept the reality of being invisible so it won't hurt so much.


How much longer can you do this?!


I have great news — Filing for divorce and fracturing your family isn't the only other option. I have a proven strategy to transform your current marriage into one that's sexy, fun, close, and intimate!


Click the button below to learn more.


Contact Jeff

Book Jeff to speak at your next event, ask him a question, or just say hello. He personally responds to each request.

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